Post by account_disabled on Mar 6, 2024 10:40:05 GMT 2
Generation Z devours content and loves online connection above all. These consumer habits have forced teams and leagues to change their traditional projects and find new ways to capture attention with shorter videos on networks such as YouTube, TikTok, Instagram and Snapchat. SPORTS GENERATION Z SPORTS MARKETING m The profitable sports industry faces a problem with audiences located in the so-called Generation Z, which is different from the generations that preceded it. Having grown up with smartphones, they watch little traditional television and picked up every digital habit available, making grooming a new generation of sports fans a challenge for sports marketing professionals working on sports properties and brands today. sponsors in the world. The concern of the major sports leagues is to be able to know if an entire generation will be lost, because they did not know how to provide access to products and services that they require.
Although many have adopted digital platforms, leagues and teams are slow to adapt their offerings to this younger generation Z, made up of people born after 1996, who interact with the world of sports in a different way. to the generation of millennials and baby Brazil Mobile Number List boomers. According to research carried out by Euromericas Sport Marketing, a world-leading company in sport marketing and digital transformation, around 84 percent of young people aged 12 to 17 do not identify as fans of a sport, but the proportion of fans has decreased from 62 percent a decade ago to 21 percent last year. There is no clear strategy to attract a person to the sport for the first time and turn them into fans by the time they are 18 years old. That's why the NFL has been so concerned in recent years about the trend of declining youth viewership. Winning and retaining them is key to preparing leagues for the future.
So when you look at that generation, I personally see it as the lifeblood and health of the brand and business of the global sports industry. The problem has been exacerbated by the Covid 19 pandemic, as youth sports suffer and young people now spend even more time than ever using social media. I need to prioritize them because these will be the sports fans of the future who over the next 10 to 15 years can undo a team, league, and sporting goods manufacturers. Generation Z navigates the world with a global consciousness and cares about diversity, equality and inclusion, they look for news on Instagram, Facebook and YouTube, and not from a newspaper or TV news network. They only want unique and authentic experiences, even better if it is something they can then share on the same social networks. They enjoy sports, but other hobbies such as digital technology compete for their attention: 44 percent place sports behind entertainment with music or games. Today in the United States, Generation Z is being evaluated in the MLB, NBA, NFL and NHL, intensifying efforts to connect with them.
Although many have adopted digital platforms, leagues and teams are slow to adapt their offerings to this younger generation Z, made up of people born after 1996, who interact with the world of sports in a different way. to the generation of millennials and baby Brazil Mobile Number List boomers. According to research carried out by Euromericas Sport Marketing, a world-leading company in sport marketing and digital transformation, around 84 percent of young people aged 12 to 17 do not identify as fans of a sport, but the proportion of fans has decreased from 62 percent a decade ago to 21 percent last year. There is no clear strategy to attract a person to the sport for the first time and turn them into fans by the time they are 18 years old. That's why the NFL has been so concerned in recent years about the trend of declining youth viewership. Winning and retaining them is key to preparing leagues for the future.
So when you look at that generation, I personally see it as the lifeblood and health of the brand and business of the global sports industry. The problem has been exacerbated by the Covid 19 pandemic, as youth sports suffer and young people now spend even more time than ever using social media. I need to prioritize them because these will be the sports fans of the future who over the next 10 to 15 years can undo a team, league, and sporting goods manufacturers. Generation Z navigates the world with a global consciousness and cares about diversity, equality and inclusion, they look for news on Instagram, Facebook and YouTube, and not from a newspaper or TV news network. They only want unique and authentic experiences, even better if it is something they can then share on the same social networks. They enjoy sports, but other hobbies such as digital technology compete for their attention: 44 percent place sports behind entertainment with music or games. Today in the United States, Generation Z is being evaluated in the MLB, NBA, NFL and NHL, intensifying efforts to connect with them.
